Data Management Platforms (DMP), are certainly a hot topic as…
Author: Mike Dixon
Mike is a Senior Director with 16 years’ worth of digital experience across data, digital analytics, advertising / marketing technology, product management, project management, leadership, coaching, mentoring and team building.
Mike consults with large companies so that they better understand the opportunities that data and technology can unlock and works with senior executives ensuring that this is at the core of their business and decision making processes.
Mike has also created, developed and delivered award winning propositions across all digital platforms – desktop, mobile, tablet and Digital TV - utilising strong business, technical, analytical, product and project management experience.
I have always prided myself on my management and leadership…
Digital Analytics is becoming more and more core to a…
I originally posted this on my LinkedIn profile, but felt…
Regex, or Regular Expressions, can be a seriously powerful tool…
Marissa Mayer seems to be everywhere at the moment. Whenever…
Leadership is something that I am really passionate about –…
Measuring referrals from mobile and tablet apps to web sites…
I was surprised to find that Adobe Analytics (Adobe SiteCatalyst…
It has been happening since 2011 but ever since Google…