The Role of Product Operations in the Real World

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Welcome to Part 2 of my series on Product Operations. In the first part, I explored the concept of Product Operations (ProductOps) and its potential benefits and challenges. We also looked at which types of organisations can get the most value from implementing a ProductOps function.

In this part, I will delve into real-world applications of Product Operations, illustrating how it works in practice and its impacts on Product Management and the wider organisation. If you are a Product Operations specialist or your organisation has implemented ProductOps, I’d love to hear about your experiences. Please feel free to get in touch with me at

Real-World Applications of Product Operations:

Having spoken to Product Operations leaders across Europe, it is clear that there is a definitive need for this new strategic function. There is more pressure than ever for Product Managers and technology teams to be focused on constantly delivering value.

To illustrate the real-world applications of Product Operations, let’s consider an example of a fast-growing tech company with a diverse product portfolio. This company has a team of Product Managers overwhelmed with operational tasks, such as defining processes, managing tools and technologies, and facilitating communication and collaboration.

In this scenario, implementing a ProductOps function can significantly ease the burden on Product Managers. A dedicated Product Operations team can take over operational tasks, allowing Product Managers to focus on higher-value activities, like strategic planning, innovation, and driving customer value.

This team would work closely with Product Managers and other cross-functional teams, identifying areas for improvement, driving efficiencies, and helping to streamline workflows. They would also be critical in driving data-driven decision-making, ensuring product decisions are grounded in solid, reliable data.

Moreover, the Product Operations team would work to standardise organisational processes and procedures, ensuring consistency and efficiency. This standardisation is particularly valuable in a company with a diverse product portfolio, where consistency in process and procedure can lead to inefficiencies and misunderstandings.

The team would also manage the tools and technologies used by Product Managers, ensuring they have the resources they need to do their jobs effectively.

The Impact of Product Operations:

Implementing a dedicated ProductOps function can have far-reaching impacts across an organisation.

Firstly, it allows Product Managers to focus on their roles’ strategic, higher-value aspects, potentially leading to increased innovation and more customer-centric product development.

Secondly, a dedicated ProductOps function can drive efficiencies across the organisation, particularly in companies with diverse product portfolios. By standardising processes and procedures, ensuring efficient communication and collaboration, and driving data-driven decision-making, ProductOps can reduce inefficiencies and optimise workflows.

Lastly, ProductOps can foster a culture of continuous improvement within an organisation. By constantly looking for ways to improve and streamline workflows, ProductOps encourages everyone in the organisation to think about how they can work more effectively and efficiently.

Stay tuned for Part 3 of this series, where I will explore how to implement Product Operations in your organisation.

Author: Mike Dixon

Mike is a Senior Director with 16 years’ worth of digital experience across data, digital analytics, advertising / marketing technology, product management, project management, leadership, coaching, mentoring and team building. Mike consults with large companies so that they better understand the opportunities that data and technology can unlock and works with senior executives ensuring that this is at the core of their business and decision making processes. Mike has also created, developed and delivered award winning propositions across all digital platforms – desktop, mobile, tablet and Digital TV - utilising strong business, technical, analytical, product and project management experience.