Staying True to Agile: A Guide to Identifying and Correcting Common Missteps

In the early days of Agile, the intended focus was on collaboration, adaptability, and delivering value to customers. The Agile Manifesto, penned by seventeen software developers in 2001, was a reaction against cumbersome, process-heavy methodologies. It was a call to focus on a more human-centric approach to software development.

Fast forward to today, and it’s not uncommon to see Agile environments where processes and procedures have taken over, sometimes overshadowing the very principles that the founders championed.

The Agile Manifesto

As a reminder, the Agile Manifesto states:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

While there is value in the items on the right, the manifesto asserts that the items on the left are valued more.

The Slippery Slope of Anti-patterns

The anti-patterns described below often arise from well-intentioned efforts to achieve the values on the left side of the manifesto. In our pursuit of efficiency, collaboration, and adaptability, it’s surprisingly easy to slide into the practices on the right inadvertently.

Regular reflection, tracking progress, and maintaining accountability can help navigate this fine line.

Through the lens of TechPulse, a fictional SaaS company based in the UK, we will explore some common anti-patterns that have emerged in the Agile landscape and how they identified and overcame them.

Individuals and Interactions over Processes and Tools

Value: Empowering our team and fostering collaboration is central to Agile. At TechPulse, we believe that human connections drive creativity and innovation.

Anti-pattern Scenario: A new tool was introduced to automate communication, but it reduced face-to-face interaction, leading to misunderstandings, low morale, and a decline in team cohesion.

Identification: TechPulse noticed a drop in creativity and collaboration, prompting a review of communication practices. Surveys and feedback revealed the tool was hindering and not helping this scenario.

Turnaround: Encourage regular team meetings and use tools that facilitate, not replace human interaction. Balance technology with personal connections and ensure tools align with team needs.

Working Software over Comprehensive Documentation

Value: Prioritising functional software ensures that we meet customers’ needs efficiently. At TechPulse, we focus on delivering value through working products.

Anti-pattern Scenario: Obsession with documentation delayed a release and caused confusion. The extensive documentation quickly became outdated, causing inconsistencies in the project.

Identification: Delays and confusion led TechPulse to evaluate its documentation approach. A review revealed that excessive documentation was hindering progress.

Turnaround: Implement a “just enough” documentation approach focusing on what’s essential and ensure that code is written clearly with clear unit, integration and end-to-end tests.

Customer Collaboration over Contract Negotiation

Value: Engaging with customers for success is key. At TechPulse, we believe in building products that resonate with our clients’ needs.

Anti-pattern Scenario: A rigid contract with a major client led to a lack of flexibility. When the client’s needs changed, the contract’s inflexibility hindered our ability to adapt.

Identification: Client dissatisfaction and strained relationships alerted TechPulse to the need for more flexible agreements. Regular feedback sessions revealed the contract was too restrictive.

Turnaround: Craft flexible contracts that allow for ongoing collaboration. Regularly review and adjust agreements to align with evolving project goals and maintain open communication with clients.

Responding to Change over Following a Plan

Value: Flexibility and adaptability are core to Agile. At TechPulse, we strive to be responsive to market trends and customer needs.

Anti-pattern Scenario: A rigid product roadmap led to a loss of market share when unable to adapt to a competitor’s disruptive technology. The inability to deviate from the plan cost us valuable opportunities.

Identification: Falling behind competitors prompted TechPulse to reassess its planning approach. Analysis revealed that the rigid planning process was stifling innovation.

Turnaround: Adopt an adaptive planning approach, focusing on fewer measurable outcomes, allowing for regular reassessment and realignment with market trends. Encourage a culture that views change as an opportunity, not a threat, and foster team collaboration to ensure alignment.


The Agile Manifesto is about finding the right balance. At TechPulse, our fictional journey illustrates how over-emphasising the items on the right can disrupt our goals.

By recognising these anti-patterns and implementing the suggested turnarounds, we can embrace a balanced approach that truly reflects the Agile philosophy.

Our experience with TechPulse reminds us that the Agile Manifesto is not a rigid set of rules but a guiding philosophy that requires understanding, adaptation, and balance. Continual reflection on the values and principles of the manifesto helps us avoid common pitfalls and ensures that we remain aligned with our core objectives.

Author: Mike Dixon

Mike is a Senior Director with 16 years’ worth of digital experience across data, digital analytics, advertising / marketing technology, product management, project management, leadership, coaching, mentoring and team building. Mike consults with large companies so that they better understand the opportunities that data and technology can unlock and works with senior executives ensuring that this is at the core of their business and decision making processes. Mike has also created, developed and delivered award winning propositions across all digital platforms – desktop, mobile, tablet and Digital TV - utilising strong business, technical, analytical, product and project management experience.